Adult Gold Card | 50% Discount
The Gold Card is your resort charging card and provides 50% off all Alta lift ticket window rates. Skip the ticket office and also enjoy unlimited access to the Sunnyside lift from 3–4:30pm daily, all season long.
The Gold Card is your resort charging card and provides 50% off Alta lift ticket window prices.
The Adult Gold Card is tied to your credit card and can be used at Alf's Restaurant, Watson Shelter, Albion Grill, Alf Engen Ski School & all Alta Ski Shop locations. On-mountain charging may take up to 24 hours to process after pass pickup.
Includes:
Unlimited access to the Sunnyside lift from 3–4:30pm daily, all season long
Your Gold Card will be billed 50% of the window rate when you pass through the gates
50% off all Alta lift ticket window rates—from Late-Afternoon to Full-Day Beginner Area to Full-Day Adult
Not applicable towards multi-day products or the Alta-Bird upgrade
Upgrade for Snowbird needs to be purchased at an Alta ticket window; this is NOT a direct-to-lift option
Parking Benefit: Based on availability—free parking reservations, valid Friday–Sunday & Holiday Periods
To keep the free reservations, you must use your Gold Card to ski any of our five main chairlifts: Collins, Sugarloaf, Sunnyside, Supreme or Wildcat, between 9:15am–1pm on the day of your reservation
Your Gold Card will be billed for a parking reservation if you do not use your Gold Card while skiing Alta's lifts during your parking reservation period
Parking changes for the 2026-27 season:
A maximum of four active reservations per account
Missed your parking reservation? Your first no-show is a warning. After that, a $100 fee applies
Credit Card Billing Info: Daily usage will be billed to the credit card used to pay for this online purchase. Please review Terms and Conditions for more information. To have daily usage billed to a different credit card, please update your card information online or come into the Season Pass Office to update. If purchasing multiple cards, all cards daily usage will be billed to the credit card used for this online purchase. Please consider splitting into multiple orders to have daily usage billed to separate credit cards.
Not valid with any other offer, discount, coupon or promotion. NON-TRANSFERABLE
Refund Policy: Alta has a no refund policy except for season-ending injuries and illnesses. Refunds must be received before closing day of the current ski season. To request a form, please email info@alta.com.